1 Alsem - 1AL - Onderdelen - Marketing en sales    O.O. heeft componenten: Neen Afstudeerrichting: -:- Code: AL002 Academiejaar: 2007-2008 Type: kern Niveau: inleidend Programmajaar: 1 Periode binnen het modeltraject: M:1 Aantal studiepunten: 4 Wegingscoëfficient: 4 Totaal aantal contacturen: 31 Totaal studietijd: 104 Deeltijds programma: Examencontract: mogelijk Deliberatie: mogelijk Vrijstelling of overdracht: mogelijk Onderwijstaal: Engels Lector(en): Verhaegen Inge   KORTE OMSCHRIJVING This course will be an introduction to marketing. With global examples and completely up-to-date with the latest marketing techniques. We take a look at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Times are changing...the enlargement of the EU and "the war on terror", huge demographic changes , electronic interconnectedness all this will increasely change the mind of marketers when making key marketing decisions. Let us take a look.. COMPETENTIEGERICHTE LEERDOELEN  Dit opleidingsonderdeel draagt in het bijzonder bij tot het realiseren van volgende opleidingsdoelen (eindtermen) Algemene competenties Algemene beroepsgerichte competenties Beroepsspecifieke competenties SPECIFIEKE DOELSTELLINGEN 1. The student can define marketing and discuss its core concepts. 2. The student can describe the principles of socially responsible marketing. 3. The student can describe the marketing management process. 4. The student can describe the environmental forces that affect the company's ability to serve its customers. 5. The student can construct a simple model of buying behaviour. 6. The student can list and define the steps in the business buying decision process. 7. The student can describe the four steps in the marketing research process. 8. The student can define market segmentation and targeting. 9. The student can define differentiation and market positioning. 10.The student can define customer value and discuss its importance in creating and measuring customer satisfaction and company profitability. 11. The student can define the term product . 12. The student can describe the stages of the product life cycle. 13. The student can compare and evaluate the general approaches to price setting. 14. The student can explain how priceing decisions are influenced by the product mix. 15. The student can name and define the four tools of the promotion mix. 16. The student can explain why companies use marketing channels and discuss the functions these channels perform. VEREISTE BEGINCOMPETENTIES Opleidingsonderdelen waarvoor voorafgaand credits dienen behaald te zijn Opleidingsonderdelen die vooraf dienen gevolgd te zijn Andere begincompetenties Knowledge of English LEERINHOUDEN Marketing and the marketing process. The marketing setting. Core strategy. Product. Price . Promotion. Place. STUDIEMATERIAAL P. Kotler ea, Principles of Marketing, Third European Edition, Prentice Hall . WERKVORMEN Soort werkvorm uren   % hoor- en werkcolleges: 23  lesuren   67,65 practicum en oefeningen: 5  lesuren   14,71 vormen van groepsleren: 0  lesuren   00,00 studietijd buiten contacturen: 3  klokuren   08,82 Verdere toelichting: To teach, cases. EVALUATIE Eerste examenperiode Written exam 20/20: open questions and case  tijd voor examinering uren 3 %    08,82 Tweede examenperiode Written exam 20/20 : open questions and case